Our Story

Building Financial Success Together

Two individuals in business attire sit in an office, smiling and looking at a laptop screen on a glass-topped table. One person is pointing at the screen, discussing options for commercial loans.
Two men sit in a modern, plant-decorated area, engaged in a discussion about investment loans. One holds eyeglasses while the other looks at a folder, with water glasses on the table between them.

Empowering Australians to achieve financial freedom

Our award-winning team of over 100 specialists are committed to delivering unrivalled service excellence and creative solutions that help our clients win. Our clients’ goals are at the heart of what we do. No two clients are ever the same and we pride ourselves on our customised approach, the clarity of our communications, and the skills and knowledge of our team of experts.

Each and every one of us are driven by our vision to educate and empower every Australian to achieve their own financial freedom.

Expert advice & unwavering commitment to our clients

At Lending Association, our journey began with a simple mission: to empower individuals and businesses with the financial tools they need to succeed. Founded on principles of integrity, innovation, and community focus, we’ve grown from a small, passionate team into a leading financial services provider.

Our commitment to excellence and our unwavering dedication to our clients have been the cornerstones of our success, driving us to continually expand our offerings and deepen our impact in the communities we serve.

Our story is one of innovation, integrity, and a passion for helping others achieve their dreams. Join us as we continue to build a future where financial success is within everyone’s reach.

A man in a blue suit smiles while discussing home loans with a woman with blonde hair. Both are engaged in conversation in an indoor setting.

Our Journey

Lending Association is founded by Bill Constantinidis
Expanded offering to include Commercial Lending

2011

Expanded offering to include Asset Finance

2012

FUM (funds under management) of $500m

2013

FUM of $1bn

2014

LA Wealth Established

2015

LA Insurance established

50 employees

2017

60 employees

2019

FUM of $3bn

2020

LA Partnerships established

80 employees

FUM of $4bn

Opened 3 NSW offices

FAST Business Excellence Awards (10 years running)

2021

Opened QLD & ACT offices

Established niche businesses
- Doctors Only

- LA Private

- AgFin

130 employees

Exceeded settlement volume of $200m in a month

SMS Finance Acquisition

2022

Establishment of LA CST in Fiji

Sale of LA Wealth

Opened VIC office

2023