“Better Together” – Combining 40+ Years of Legacy with National Strength!
Lending Association, one of Australia’s fastest-growing and most respected finance specialists, is proud to highlight the consolidation of expertise with SMS Finance, a long-standing leader in the mortgage and finance industry founded in 1982. This strategic integration marks a new era of expanded service, capability, and support for clients across the country.
With this merger, SMS Finance will now operate under the Lending Association brand, unifying both teams under a shared commitment to delivering outstanding financial outcomes for individuals, businesses and referral partners.
“This merger is about honouring SMS Finance’s incredible 40+ year legacy while amplifying our ability to deliver more for our clients,” said Bill Constantinidis, CEO of Lending Association. “We are not just bringing two companies together — we are combining decades of expertise, relationships and results, and now stepping into the future with more resources, more specialists with a broader national footprint.”
The transition to Lending Association brings no changes to existing relationships or agreements. Clients will continue working with the same trusted advisors, with access to a wider range of services, including:
- Residential and commercial lending
- Asset and equipment finance
- Financial planning
- Insurance solutions
- Specialist finance services for doctors, the agricultural sector and Australian business owners
All SMS Finance contact channels will remain active, with automatic email forwarding and continued access to client records and loan history. Our same team will remain with the office getting a LA facelift.

“We are incredibly proud of our journey at SMS Finance and the thousands of clients we have supported since 1982,” said John McNamara, one of the original founders of SMS Finance. “Joining Lending Association ensures our clients benefit from even greater strength, scale and innovation — all while receiving the same personal service they have come to expect.”

This partnership reinforces Lending Association’s commitment to providing tailored, relationship-driven financial advice — no matter where clients are on their journey. We are Better Together!